Byron's range of designs became most apparent in his Seventh on Sixth runway presentations in which he created accessories as mere fashion show props, only to attract the attention of licensees in handbags, furs and hats. Byron chose to direct his energy away from the designer collection and focus on a contemporary line and pricing structure. "I wanted it to be more about the clothes and less about the 'hype'," says Lars. This redirection was the beginning of "Byron Lars Beauty Mark." Initially a cotton Lycra shirting based offering, Beauty Mark took its cue from the shirts and shirt dresses of the previous collection that put the designer on the map (only this time, without the lofty price point).
Since its inception, Beauty Mark has enjoyed eight years of success and is now expanding its product line to include knits, sportswear and dresses in addition to the chic and sexy shirts for which the line is highly sought after.
